Sunday, November 16, 2025

What is one psychological hurdle that often prevents new investors from sticking to their long-term plans?


The 4 psychological hurdles are:

Greed

Sloth

Envy

Fear

We think we know more than we do.

Envy of other’s investing success causes us to take foolish risks.

We are greedy and want too much too fast.

We are afraid of losing.

Investing success is in the mind.

We have to develop the mental mindset of...

Being patient

Not wanting too much too fast

Understanding that we know less than we do

Understanding we have no control over anything other than our own minds

Being able to handle the ups and downs of investing

Being able to handle losses

I became wise to all of these things early in my investing journey.

And I am sure glad I did.

Profile photo for Minoo Jha
Minoo Jha
 · 6y
What's something about the stock market you wished you knew earlier in life?
Hi Francisco, You asked, What's something about the stock market you wished you knew earlier in life? Here are some that blew my mind in the early days (the surprises were all related to some foolish notions I had): 4 Foolish Notions I Had About Stocks And How You Can Avoid Them Foolish Notion #1: Great products equal great stocks I used to think if a company made a great product, it would ring up huge sales and net huge profits. What a quaint idea. For a classic example (where experience put paid to that idea) consider Tivo. Tivo invented the DVR. Tivo’s DVR is the #1 DVR in the market. But has Tivo’s stock gone anywhere as a result of it? Type the ticker into the search box at Yahoo Finance and see for yourself. Profits and consequently, stock price appreciation, have continuously eluded Tivo. Lesson to be learned: Don’t equate a great product with a great stock buy. Whether the company is Tivo. Or Vonage (whose product I love and have enthused about in the post 4 decisions I wish I had made earlier). Or Krispy Kreme. Even if you find their donuts irresistible, you may want to read my cautionary post How I Lost A Thousand Dollars on Donuts. Where I confess to foolishly trying to ape Warren Buffett and to one of my most painful and humiliating investing blunders. You don’t want to lose money that way. And you don’t want to lose money by making the mistake of investing in wonderful products that do not have wonderful companies attached to them. Foolish Notion #2: Conglomerates make good investments I used to think if a company had its fingers in many pies – meaning it was a group of companies rather than a single company (usually referred to a conglomerate) – it was a superior investment to a company with just one line of business. Bone-headed thinking! Not only are companies with widely different businesses daunting to manage (think of the Lilliputians trying to deal with Gulliver which explains Jack Black's appearance in this post), shady and shadow accounting is also a much higher risk with them. So if you are invested in one these conglomerate companies, I suggest you keep a close eye on them. And if they decide to break themselves up into different businesses each focused on its own area of strength, say a hallelujah! It’s what shareholders of Fortune Brands are probably saying, now that FortuneBrands has decided to sell its Titliest golf balls business, its Moen faucets business, its Master Lock business, in fact all of its non-core businesses. Once the sales are complete, Fortune Brands (which will be renamed Beam) will be able to concentrate on just one business, its core business: wine and spirits. Lesson to be learned: If you are tempted to invest in a conglomerate, whether United Technologies or GE or Fortune Brands, you should do so in the knowledge that you are being self-indulgent and that a company with a single line of business will usually fare better as an investment. And don’t be surprised to find that sooner or later, the conglomerate itself will come to the same conclusion and move to sell or spin-off non-core businesses. Foolish Notion #3: The Daughter Ship is Not As Good as The Mother Ship Sometimes when a company owns more than one line of business, it will decide to spin off a secondary line of business to shareholders. The spin off might be an automatic spin off. Or it can be one in which you as a shareholder, are asked to choose whether you want to continue to hold all your shares in the holding company, or to exchange some of them for shares in the company being spun off. What should you do? My advice (and I learned this through non-buyers remorse) would be to exercise the exchange option, even if you are nervous that the daughter ship may not do as well as the mother ship. A classic example is when McDonalds spun off Chipotle. Had you declined the offer to exchange some of your McDonalds shares for Chipotle shares, it would have been a serious mistake. Because Chipotle has increased 12 fold since it was spun off from McDonalds. Whereas McDonalds, while being on a tear itself, has only doubled in price. Lesson to be learned: If you are given the option to exchange some of your shares for shares in a company being spun off, always always exercise the option, even if you are a Nervous Nellie about it. You should exchange a small percentage of the mother ship's shares if that's all the courage you can muster. Foolish Notion #4: An Investment is Happily Ever After My post Yoga for Investors aptly sums up my philosophy about investments. I have developed a gritty Till Death Do Us Part determination when it comes to investing. However, I've learned that plans to stick with a stock for better or for worse, for richer or poorer, in sickness and in health don't always pan out. Just as bonds sometimes get called away, I have discovered cherished stocks can also get snatched away from one's portfolio in the blink of an eye. How? How is when a company you are invested in gets taken private. This is what happened to the shareholders of Neiman Marcus (Needless Markup, as my boss Judy used to wryly call it) - when it got taken private in 2005. And this is also what happened to the shareholders of Allied Domecq. Shareholders in Allied Domecq, the company that owned Baskin Robbins, Togos and Dunkin Donuts, were denied the privilege of baskin' in the sunshine of lifelong ownership. Because Allied Domecq sold itself. The Baskin Robbins (reason you might have bought Allied Domecq in the first place if you are like me) and Dunkin Donuts part of the business went to a clutch of private equity firms. The rest of the business (the bread and butter alcohol and spirits business) was sold to Pernod Ricard. And that’s how there was no Happily Ever After for Allied Domecq shareholders. Lesson to be learned: Don’t get too attached to the shares you buy. Private equity and other companies can snatch them away from you at a moment’s notice. Of course M&A doesn’t always result in a Where Did My Shares Go experience. Sometimes there’s the head-spinning (think Linda Blair in Exorcist head-spinning) Whip Lash experience, in which the original shares you bought are subjected to relentless M&A, so much so you get whip lash from keeping pace. For instance, you may start out by owning SBC shares, only to find out your SBCshares have become Comcast shares, only to find out your Comcast shares have become Cingular shares, only to find out your Cingular shares have been rechristened AT&T. This is the Whip Lash experience. The Allied Domecqexperience is different. In the Allied Domecq scenario, you have to bid your shares goodbye as they vanish into some private equity portfolio or get swallowed up by a larger company in an all cash deal (as Skype was swallowed up by Microsoft recently). Since both these scenarios happen quite frequently, my advice to you is to practice detachment from your shares from the get-go. It will save you from heartbreak and acute SWS - Share Withdrawal Syndrome.
Hi, You asked, What failure was actually a great life lesson? Losing money by investing in Krispy Kreme Donuts. Here’s the story from my blog: How I Lost A Thousand Dollars On Donuts There comes a time in every novice investor's life when he or she thinks they've found the Holy Grail. The Holy Grail is an investment theory or investment method that seems devilishly clever and original to the novice investor. One which gets them as excited as an archaeologist unearthing the tomb of Tut-Ankh-Amen. And which they just can't wait to hang their hat on. This investment 'find' could be any of a number of ideas. From the Dogs of the Dow Theory authored by Michael O'Higgins. To the Elliott Wave Theory popularized by Robert Prechter. From Joel Blatt's Magic Formula. To the Price to Sales Ratio which made Ken Fisher's 1984 book Super Stocks a best-seller. The novice investor will suddenly come upon one of these ideas and allow it to agitate the gray cells for a while. Then there's Warren Buffett. For the novice investor, discovering Warren Buffett is something else altogether. After all, he is one of the richest men in America. And he is also recognized as one of the greatest investors of all time. So no surprise that investors, novice and professional alike, become instant Warren Buffett groupies - hanging on to his every word, worshiping at the Berkshire Hathaway Annual General Meeting in Omaha, and dreaming of being a future Buffett. This is where my sorry tale begins. The Buffett Make-over I was just as susceptible to the Buffett investing charisma as anyone else. And after finding Buffett, I set out to remake myself in his image. This meant reading books such as The New Buffettology. And The Warren Buffett Way. And then getting down to business by applying essential Buffett principles. Bottom-fishing was particularly appealing. It allowed me to consider dog-house stocks such as Revlon, Rite Aid and Six Flags, which were all under $2 a share, maybe even under $1. But not content with that, I searched for what I thought would be the quintessential Buffett pick - an out-of-favor and under-valued stock, the one that Mr. Market was idiotically shunning. Enter Krispy Kreme Donuts. I have never been much of a donuts fan. But at the time, I discovered Krispy Kreme, I had become a heat-seeking Buffett missile in search of a target. And Krispy Kreme Donuts (Ticker KKD) appeared to be the answer to my prayers. Firstly, their cream and jelly filled donuts had become the new "delish" in donuts. People were shunning their corner donut stores and trekking to Krispy Kreme stores instead. Just Like Starbucks In fact, they were even willing to stand in long lines to get their Krispy Kreme donuts. Much as they do for Starbucks Frappuchinos and Lattes today. And just like Starbucks, Krispy Kreme donuts were pricey. All this had a distinctly Buffetesque aroma to me. Reading Motley Fool articles like this one sealed the deal for me. So when Krispy Kreme stock, which had stratospherically climbed to $40 a share, dropped overnight by 50% to $20 a share on a car-wreck of a quarter, I decided to lock in. And bought 100 shares. There - I had bottom-fished. Just like my hero Warren Buffett. I couldn't have been more pleased with myself. Or so I thought. Fasten Your Seat-Belts I was to find out (the painful way) that Krispy Kreme's 50% decline was just the beginning of its Drop-Zone like descent. By the same time the next year, the stock had declined to $10 a share. Giving my investment a 50% haircut. $1,000 gone. Just like that. Chastened and humbled, I took the loss and got out. The Flight of The Bumblebee I read somewhere that according to the Laws of Aerodynamics, a bumblebee should not be able to fly. The bumblebee of course does not know this, so it flies anyway. In much the same way, novice stock-pickers do not know that they don't know how to pick stocks. So they pick stocks anyway. Sometimes the picks pan out, sometimes they fall with a thud. When that happens, some investors will never be able to psychologically recover from their mistakes and losses. Others, phoenix-like, will rise from the ashes. I am of the second kind. I was able to take my medicine and move on. Are there rewards for naivety in investing? Actually I was able to make lemonade out of this investing lemon. I took my Krispy Kreme misadventure and turned it into a speech. Which I used to compete in a Toastmasters International Speech contest at Adlibmasters Club in San Jose. I won first place. And took home a trophy. Yes the mysterious Oscar looking thing you see above is my Toastmasters International Speech trophy. Now if only there had been some bling to go with that thing. You know - Like maybe a 1000 dollars? Oh Well... If You Are Ever Stuck With a Lemon, See If You Can Make Some Lemonade Out of It :) May You Invest Well in 2019 and Thrive!

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