When I got my first advertising copy job, I went from ‘a teenager who was fooling around with a guitar, and a few lighthearted newspaper submissions’, to “a person with a steady job”.
Each time I quit a job, I left an impression of “someone who was impulsive and temperamental”.
Each time I found another job, I rebranded myself as “someone who can land on her feet”, or "someone who was exceptionally lucky", depending on your point of view.
When I started my creative hot shop, Purple Patch, I rebranded myself as “someone who was on an entrepreneurial journey”.
When I moved to America, and learned to cook, drive, do laundry, parent, make new friends, take up an admin assistant job, and then a commissions analyst job, I rebranded myself as “someone who is adaptable, willing to learn, and had the humility to start at the bottom, and build a professional and social circle from scratch again.”
When I became a freelancer in my field, I rebranded myself as “someone who can handle ups and downs in income, and loss of benefits such as medical insurance and paid vacation, just for the freedom to work for different companies, and to be my own boss."
When I decided to drop health insurance, and to take charge of my health outside of the insurance system, (details of which you can read about here), I rebranded myself as someone who was “gutsy”, “foolish”, or both.
When I joined Toastmasters to become a better public speaker, and gave a Money Workshop at my daughter's elementary school, I rebranded myself, as "someone who was able to get over a fear of speaking, and to use my public speaking skills to serve."
When I started my blog, I rebranded myself as “someone who loves to share my thoughts and inspirations."
When my daughter got a dog, I rebranded myself as a "dog-obsessed" person, for the 2nd time in my life.
When I went low-carb...
When I started going to church, after being an atheist…
When I learned to meditate…
When I started answering Quora questions…
The rebranding goes on.
Your turn...
How many rebrands have you gone through in your personal journey?
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