Spizella Arborea Has a Change of Heart - How Tweet!

Sparrow: Owl...

Owl ......yes?

Sparrow:  Did you know that the Twitter logo is a sparrow?

Owl ....hmmm...

Sparrow: Well, here’s a picture of the Twitter bird graphic.

Sparrow (continuing): Now if I turn this way and you look at my side profile...what do you think?

Owl: Splitting image! Could be your missing twin!

Sparrow:  Owl!

Owl:  Okay, okay!

Sparrow: And, did you know the Twitter sparrow is all over the place – on everything from coffee mugs to tee-shirts to bags to aprons. There’s even a Twitter bird hammock chair.

Owl: gimme a sec to get a paper and pen.

Sparrow:  Paper and pen – for what? To make a list?

Owl (continuing): For your autograph, Mr. O'Pry.
Sparrow: O'Pry??!!
Owl: He is only one of the most successful male models of the last decade in the human world ... Armani, Calvin Klein....

Sparrow: Stop teasing, Owl - you remind me of this human called Rosie – she is a relentless tease.  
Sparrow (continuing): Did you know there are professors of Ornithology using Twitter to get students to talk about what they have learned in class?

Owl: hey, now that’s pretty cool!

Sparrow (reading some of the tweets):

“Saw a heron flying over fenton river, its large wings provide low wing loading for its body size. good for flight! #birdclass”

Mourning Doves allopreening off of North Eagleville Road. Love is in the air! #birdclass

Every morning I hear the same birds chirping away, I hope they find some mates soon, or I am going to go crazy. #birdclass

A flock of canada geese on the Mad River in Winchester. Several of them preening their feathers while drying off on shore in sun #BirdClass

Owl: (peeping over Sparrow’s shoulder): what’s that “sign” and “BirdClass” at the end of each line mean?

Sparrow:  it’s called a hashtag and it’s used to categorize messages on Twitter.

Owl:  Like how?

Sparrow: (shows Owl hashtags off of a list available on hashtags.org): Like this - see here:

Business: #jobs, #business, #networking, #retail, #shoppers, #consumer, #sales, #economy, #technology, #luxury, #news, #internet, #mktg, #marketing, #webmarketing

Celebrities: #50cent, #aplusk, #bieber, #britneyspears, #charliesheen, #ladygaga, #obama, #oprah, #osama, #perezhilton, #ryanseacrest, #the_real_shaq, #theellenshow

Education: #edapp, #edtech, #education, #elearning, #lrnchat, #mlearning, #teachers

Environment / Justice: #humanrights, #poverty, #hunger, #aid, #sustainability, #health, #green, #eco, #earthtweet, #humantrafficking, #climate, #solar, #fairtrade

Social Change: #socialgood, #cause, #volunteer, #4change, #giveback, #dogood, #crisiscommons

TV Entertainment: #bones, #dwts, #glee, #gossipgirl, #graysanatomy, #idol, #lrnchat, #mlearning, #sharktank, #survivor, #teachers, #theoffice, #thevoice, #xfactor

Owl:  Cool!

Sparrow:  You know Owl, I’ve decided that this Twitter and tweeting is good for us birds, after all.

Owl: You never heard back from Dick Costolo about replacing the word "tweet" with "treat", did you?

Sparrow: No, and it's okay.
Owl: You sure?
Sparrow: I'm sure.

Owl (muttering under his breath):  Rest in peace, Occupy Folsom Street

Dear Readers…..with Sparrow capitulating (oh how vanity gets the better of us) this concludes the Occupy Folsom Street series about Twitter and tweets.  As always, thanks for reading and hope 2012 is going great for you.

P.S. Tim Siedell, whose tweets I referred to in Part 2 of this series on tweeting is one of our own (a copywriter). Tim is the co-owner and Creative Director of an advertising agency called Fuse Industries. You can see some of the work that Fuse has produced here. And you can follow Tim’s tweets here.

P.S. 3: If you want to read Parts 1, 2 and 3 of these series, each of which contains a letter from Sparrow to the CEO of Twitter, you can do so here, here and here.

P.S. 4: If Sparrow gets into trouble for turning his back on the cause, he should say "3 words for you - Sir Reg Wright".  Sir Reg Wright was a Tasmanian senator who voted against his party on 150 occasions. You can read about it here.