I was an advertising copywriter. One of the things I took away from being an advertising copywriter was understanding there are multiple ways to solve a problem.
When I was given
an ad to create, I had to come up with many different ideas.
I could not show
up to a review meeting with just “one
idea”. I could not say, “Here is my idea. Take it or leave it”.
Coming up with
several different ideas was a required part of the job. If you could
not, or would not do that, you
would be shown the door.
So each time I was
given an assignment, I had to put on my thinking cap. I would have to have faith
in myself I would be able to generate a variety of ideas. I do not exaggerate when I say that on some
campaigns, I had to produce 50 different ideas from start to finish. Phew!
An idea had to be liked by many different
people at the agency and many different people at the client company.
So it had many
chances to be shot down.
Sometimes, even if
everyone at the agency agreed we had a hit on our hands, it would bomb at the
client’s end.
And so, it would
be back to the drawing board for everyone.
The plus side to
this, I discovered, was that a great idea might be waiting just beyond the next
rejection.
This was the case
with my Fiesta Condoms campaign.
This campaign – which
was the high watermark of my career - the one which opened the most doors for
me– came out of being sent back to the drawing board again and again.
One of the other
copywriters actually came out with the idea of associating the different colors
with different days of the week. The GM thought
the idea had merit but needed to be written right.
I was able to take
a weak idea and turn it into a strong idea.
The Fiesta
campaign taught me all of the following lessons….
A weak idea can
become a strong idea.
The road to
victory is littered with failures.
There is infinite wisdom
in the saying, “If at first you don’t
succeed, try, try again.”
We may achieve only
one or two big victories in life, but we will experience many small victories.
There will be multiple
opportunities and paths to success; and success can come out of anywhere.
I think this is
the most important take-away.
There will be multiple
opportunities and paths to success; and success can come out of anywhere.
The Fiesta
campaign was after all, taking someone else’s idea and doing something with it.
This, as it turns
out, is a well-known path to success.
Think Bill Gates
and SCP.
Or Mark Zuckerberg
and the Winklevoss brothers.
We should never be
so arrogant as to reject an idea just because it did not originate with us.
But there will be
other paths.
Taking someone
else’s idea and doing something with it is not the only one.
Let’s look at some
other paths to success.
Dr. Suess’s Path to Success
For Dr. Seuss it
was a challenge.
Dr. Seuss's real
name was Theodor Seuss Geisel.
He had to go
undercover and become “Dr. Seuss” after he was expelled as Editor in Chief of
the Dartmouth Jack o Lantern for hosting a drunken dorm party. To continue writing for the magazine, he adopted
the pseudonym Dr. Seuss and sent in his submissions under that name. When William Ellsworth Spaulding of the
Houghton Mifflin publishing house challenged Seuss to write a book using only
250 words which William thought were important for first grade students to learn,
Dr. Seuss wrote “The Cat in the Hat” which became an instant best-seller.
So you see Dr.
Seuss’s Path to Success included an exciting and unusual challenge.
Now it might be vain of me to think you might be interested
in knowing about Minoo Jha’s Path To Writing, but if you are, I can point you to the post, The Element of Discovering Yourself through Writing and Its Hope for Learning About Life.
While we are on
the subject of Paths to Writing, I would also like to share with you the chief
highlights of my friend Ajay’s Path to Writing:
Ajay was working on
his novel when he received this request from his friend Minoo -” Ajay, do you think you could write a guest post
for my blog? In response, Ajay penned
the delightful “The Wonderful World of P.G. Wodehouse”. Minoo came back with a second request, so Ajay then wrote A Short Stint in Advertising about his MAA days. And Minoo came
back with a third request and Ajay wrote this piece on cricket. And then to keep Minoo quiet once and for
all, Ajay followed that up with his imaginative and charming 3 part post on Bangalore
- Oh Bangalore, now available as an Amazon book. So that has been Ajay’s path
to writing so far.
Are you a professional or hobbyist writer? What has been your path to
writing so far?
The Path to Becoming a Better Person
My path to
becoming a better person started with my mother’s death and my desire to become
as gentle a person as she was.
I had had terrible
anger issues up until then and my mother’s death was my wake-up call.
My post How Many Times a Day Do You Visit Ireland? tells you about my successful conquest of my
anger issues and my post Its Called Motherhood 2 tells you about the positive
impact it had on my parenting.
Are you on a path to becoming a better person? What are the big and small victories that have marked your journey?
The Path to a Spiritual Awakening
Everyone’s path to
a spiritual awakening will be different.
For Diogenes, it
was when the Delphi Oracles commanded him not to adulterate the political currency.
For Augustine, it
was hearing a child’s voice sing: “Take and Read. Take and Read."
For Chuck Colson,
it was serving a jail term for his part in the Watergate Scandal.
For some it will
come from an illness, loss, or near death experience.
As for me, after
being an atheist for most of my life, I started being drawn to the spiritual
life some years ago and I now lead a rich spiritual life in which there’s a place
for God and for meditation and for attending Bible Study and for believing in the power of prayer.
Are you on a path to a spiritual awakening? What are some of the things you have understood as a result of being on a new path?
The Path To Fitness
And then there’s
the Path To Fitness.
To each his own.
If you want to be
inspired, read Spartan Up by Joe De Sena.
The road to
fitness has been marked by many different milestones in my life.
Doing aerobics
with Kamlesh as I mention in my post about my depression, If Life is So Good Why Do I Feel so Sad?
Working out at the
gym.
Going for long
walks.
Now it’s mostly
going for long walks.
And on the “what
to eat” side, trying to follow the advice of my friend Julia.
What has your Path To Fitness been marked by? Would you benefit from participating in a Spartan Up program?
The Path to Self Confidence
I laugh when I
think about the adolescent Minoo. I was so awkward and shy. If anyone came
to our house and I was alone at home, I would not answer the door. I would let the doorbell ring and ring. If they came around the side of the house to
peep through the windows, I would duck and hide. I wanted them to think
nobody was home and to leave. Often, I would get caught out, because a family
member would arrive just as they were leaving and then I would have to
open the door anyway. “Minoo,
why didn’t you open the door for X?” the family member would scold when I opened the door. I would be completely tongue-tied and would skulk away. I was so completely tongue-tied in front of
people, I could go to a party and not say a single word during the entire
evening. I liked to dance. And I
could dance quite well, so I was relieved to be asked to dance, but the minute I was off the dance floor, I would be
back to not being able to utter a word. Now when I look back, I can only think "wow -from
where to where". I wouldn't say I am so
brave I can go up in front of an audience and deliver an impromptu speech; but I would definitely open the door to
someone and I would have no problem getting into a conversation with them.
What has been your path to self-confidence? Aren't you proud of how far you’ve come?
The Path To Peace
And finally,
before I conclude this post, I would like to touch upon the Path to Peace.
For me, being
at peace is an outcome of accepting whatever happens and going with
the flow.
Learning to
meditate has been a big part of it.
My post Connected Minds tells you about how I learned to meditate and all the wonderful things
that have flowed from it.
Are you on a Path to Peace? What
would you be willing to give up for it?
As always thanks for reading and have a great day and week….M….a
Pearl-Seeker like you. Thanks to
everyone who commented, liked, shared, or pinned my last post The Element of Breaking Through to a New Level and Its Hope for Understanding As It Was in the Past, So it Will be In the Future. Much appreciated.
1 comment:
A very readable post, as always. Fascinating snippets about your journey to where you've reached now...what stands out is your determination to overcome; become a finer, better human being. And best of all motivate your readers to follow in your footsteps...
Ajay
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